Friday 19 April 2013

Essay (Hammond)

Discuss the ways that you have  used  media language to create meanings in one of your media products

The media product in which i have chosen is my music video as i created many different meaning through media language and the moving image. I did this through the camera, editing, sound, lighting, mise en scene, and special effects.

The way in which the camera work helped with the media language was in many different ways such as the angles used and the variety of shots used, therefore this is the posistioning and the movement of the camera itself. By posistioning the camera to where i want it to be it means that the audience has to look at that particular shot, rather than being able to look at whatever they want, unless it is a long shot. The types of shots in which i used was, extreme close up, close up, mid shot, and long shot. I used extreme close up quite a lot on Lauras face and she had a good bone structure that fiilled the shot, also the song had a lot of emotions being expressed within it so to use an extreme close up was the best idea to get the true emotions across. I used close up shots to get across not just emotion but to show the use of hand movement to portray emotion so it was not just her face giving off the emotion. I think this works well as allows the audeince to connect to her and view how she is handling the situatin in which she is in. The mid shots that i used were to show the costume of the character off because then the audeince could then see the type of person she is and connect to the way she looks and uderstand her body language. Also using a mid shot alows there to be a quick shot of the surrondings. As for the long shots i used that to show how deserted she is and show her emotion through the wide shot of lonliess. I also used a variety of angles such as, behind the shoulder, and to get a sort of birds eye view feel by being higher that Laura. I did this to mix up the look of the shots so it did not get boring but also to shows things from Lauras point of view e.g. behind her shoulder when walkin to give her letter away.

I used lots of media launguage through editing for example, the use of colours, putting video clips together, editing in the sound, and adding in different effects to match the type of shot. this also links to sound in that we had to edit out the background noise to allow the song to play and then had to match everything up so that laura was synced into the same words being said on the csong. The use of colours was used for my flashbacks as i used to colours black and white with a cold metal effect over it to make it look more emotional and allow the audeince to understand that it is a flashback. The main part of editing was fitting the videos i had taken on my camera and getting them in order of the storyline and also by matching it up to the music so that it was sycned properly. Without this all of the shots would have been mixed up and not been in time and wouldnt match the storyboard that me and my partner had created. As for the different effects on the shot, this was not used much, we used a slow motion tool to match with the music but also to match with the emotion that we were giving acros which was lost. I also used a face out at the end of the video and it was fading out from a close up and lauras face and this then showed that it was the end of the song and also the end of the characters journey. This links to special effects that we added as these effects gave across different emotions. For example the scene f when singer walks towards the person to give the letter, it goes slow, this was to both match with the music but also to match with the feelings as it was a big thing for the character as the song explains.

This then leads us on to the use of lighting within the video as all of the outside shots were used in a natural light as we went quite early in the morning to allow us to be able to get a good light souce that complimented Laruas face. As for when we were inside, i had a band room at my house which we used for the band shots. In that room we have had very bright lights installed to create the effect of it being a clear room for thinking and creating music. Therefore when we were shooting in that room we had the lighting on full so that everything was highlighted. By doing this it then created a different scene of joy and the main character was no longer on her own and was in real life with her band and so it cuts from her outside problems that she is singing about. As for the other shots of the flashback, we just used completly natural light as this worked best with the camera amd also helped with the feel of emotions in the shot.

As for mise en scene, we more used the natural background to give off effect and as for props we mainly used these when shooting the band shots and the flashbacks. As when Laura was singing we wanted to give off the feel of lonliness and so by having no props with her it just shows more of how on her own she is. The props used for the band shots included a guitar, and guiatr stool, a piano, and also a microphone for Laura to give off how it is normal life and this is where they practice all of their music. As for the flashbacks we used a chair and desk for when she was writing her letter so it gave off the feeling that she was at home but wasnt particularly happy to be there. There wasnt a great deal of mise en scene used because of the emotion of the song was to be alone so we used this throughout many shots to give off that feeling.

Wednesday 17 April 2013

Theories (Hammond).

John Hartley
  • Create a relationship with the audience
  • Understand what the audience want
  • Understand both points of view
Music video- For our music video we created an audience profile that was based on a real person that would like the type of music that we chose. We also poke to people were interested in that type of music and asked what type of things they wanted to see, for example the type of costume.

Music magazine- Looked up the same type of music and look at what people in those audience wanted and saw what they like and so then i could relate the style of my magazine to it.


Julian McDougal (2009)
  • Difficult to define specific audience.
Music video- People have a prefered type of genre of music and how they like they to come across, however everyone is different and so like different things within a music video. I tried please all the type of people that i spoke to in order for there to be something that appealed to everyone.

Music magazine- Again with this i wasnt setting out to a specific age, i was at a range of ages between 16-30 so it wasnt neccersarily spacific. I tried to please people of all ages and abilities of music.


McQuail (1972)
  • Changing niche
Ien Ang (1991)
  • More sub categories
Hypodermic theory
  • Injects ideas into audiences heads- not necessarily in a bad way
Music video- i would say that this theory relates well to my music video as i didnt have the female come acoss sexy or suductive to a male audeince. i had her come across as a powerful yhet vunerable girl so it injected the idea of that women have feelings and not all of them need to sing in tight clothes with lots of makeup.

Music magazine- i didnt so much try to inject ideas into the audeinces head it was more to do with giving them information about music and bands and things. i didnt necercarilly portray people to inject ideas as i left it up to the audeinces interpreations and what they thought so my music magazine does not relate to this theory.


Pluralistic (active) theory
  • Own interpretation
Music video- this also relates to my music video as i have a story line to go with it and then what the story is, or the problem that the singer is running away from the audeince can decide and interperate it themselves.

Music magazine-



Uses and gratification theory
  • escapism, relationship, and surveillance