Laura Mulvey (1975) - I disagree with the view that women are used for erotic please. This is necause in my music video the girl was not dressed to come across like that and also did not have lots of makup on the make her come across as this perfect woman. In our music video we had Laura as a vunerable yet powerful woman and so came across dominant and was not there to please the audince in a secual way.
John Berger (1972) - In some ways i agree that woman are aware that hey are being looked at by male specktaters. However this does not mean that they dress to please for example in our music video we had plain clothing and not much makeup and the type of camera angles we had were not there to make Laura be shown off sexually.
" representations in media texts are often simplistic and reinforce dominant ideologies so that audiences can make sense of them"
Evaluate the ways that you have used/challenged simplistic representations in one of the media products you have produced.
I feel that i have both used and challenged simplistic representations in my media product in a variety of ways. In my music video i chose to have a band with a female singer however i challenged representations of female singers to that i wanted mine to look powerful and not be seen as a sexual object. i wanted her to attract the audience by being powerful and a difficult situation and show that she can over come things. I felt this was different to many female artists in modern society.
This links to the Martin Barker theory in that women are stereotyped to be seen as sex objects, which they should not be because like anyone else females can be seen as powerful and independent This shows that i have challenged other media products in that i have not used the dominant idealogical of a female singer being helpless with not much clothing on and to be there for male watchers. Also within our music video we wanted to concentrate more on the storyline to give off a different representation of music. In most music video of the genre like the one we chose the female although are dressed nice, they seem to have body parts on show and have lots of make-up to make them come across more attractive. For my music video i did use the style of look but we put our own twist on it that we wanted a more natural look so we could give off a better emotion and also allow our audience to concentrate on what we were representing.
Another way in which i challenged representation of other media products was the limitation of things in the background. i did this because i wanted the female to be the main focus and also by having a plain background it helped to give off the effect of loneliness. however in other media texts there is normally lots going on in the background to create a scene or to make something look more exciting to the audience eye. On the other hand i did use some other media texts ideas for the set and angles of the shots to make sure it did not look boring by having nothing much in the background. I looked at videos by evanessance as that was the same genre and style of music as to what we chose.
I did use the idea of having a story to a song for example like Beyonces song if i were a boy. i chose this because i liked the way in which lyrics can represent how a person is feeling and also by portraying this across on a music video. By using this idea it helped me to keep to the representation of Laura and how we wanted our band and female singer to come across. By sticking to a story line it helps to keep into contact with the emotions expressed on the lyrics.
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